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About Us

At Lezada, we put a strong emphasis on simplicity, quality and usefulness of fashion products over other factors. Our fashion items never get outdated. They are not short-lived as normal fashion clothes.

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ABOUT THE FOUNDER


founder
  • Alicia Mann, Founder and General Manager of Anature Hair LLC, is a dynamic entrepreneur with a proven track record of launching successful ventures. With a hands-on approach, Alicia has driven innovation from conception to creation in various industries.
  • In 2017, she founded Maverick Creative Group, a digital sales and marketing firm, launching Vitalize Hair—an all-natural hair care company that achieved over $10 million in sales within three years. Alicia's prior success includes the launch of Jeffree Star Cosmetics, where she orchestrated go-to-market strategies and managed day-to-day operations.
  • During her tenure at KonLive Distribution (2007-2014), Alicia played pivotal roles in managing artists, organizing tours, and overseeing digital marketing for renowned talents like Lady Gaga, Jeffree Star, and Akon.
  • A native of Carrollton, Georgia, Alicia is passionate about empowering young girls to become entrepreneurs. Her current venture, Anature, aims to promote natural beauty and confidence among African-American women. By encouraging diversity in the beauty industry, Anature seeks to impact lives and inspire women to embrace their natural selves.

ABOUT THE COMPANY


Anature Hair LLC is a new African-American women-owned hair care company in the US. It specializes in offering a range of safe and high-quality hair care products for B2B and B2C customers. These products will be expertly formulated using scientifically proven premium ingredients to help African-American women and their families enhance their confidence and preserve the beauty of their unique hair, while effectively preventing damage. These carefully selected ingredients will work synergistically to provide a wide range of benefits, including moisturizing and nourishing the hair, promoting scalp health, preventing damage and breakage, and creating versatile hairstyles. The company will be dedicated to excellence in its product line, from sourcing high-quality ingredients to elegant packaging. By using the transformative power of science and beauty, consumers will be able to achieve healthy, moisturized hair and confidently express their unique beauty with grace. Once its operations are established, the business plans to expand by forming partnerships with hair stylists and salons in the second year and catering to their specific needs and preferences appropriately.

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